T H E • I S S U E S
LEGISLATIVE
PRIORITIES and ISSUES
THREE TIER SYSTEM of SUCCESS
Watch this video to learn more about the Three Tier System
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Three-Tier System
• Ensures market access
• Prevents monopolies
• Provides public safeguards -
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Liquor in a Can
Liquor based products should only be sold in a Texas package store by persons aged 21+
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Direct to Consumer
Sales will put children at risk and create monopolies by eroding the three-tier system
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Cash Law
• Keeps all three tiers’ cash flow positive
• Protects craft and small brewers -
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Craft Brew
Ensures craft brew brands get access to the market
ABOUT the THREE TIER SYSTEM
Breweries | Distributors | Retailers
The Three-Tier System is the current U.S. alcohol control system which provides a framework that is flexible enough to fill consumer demand for alcohol, and strict enough to prevent excessive drinking and limit monopolies.
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• Ensures access to market for all participants
• Prevents monopolies
• Provides public safeguards
• Creates a higher level of brand diversity in product
ABOUT LIQUOR in a CAN
LICs, a.k.a hard liquor-in-a-can mixed beverage products, should only be sold in Texas package stores. Some have proposed to change Texas law and allow liquor-based beverages to be sold in retail outlets other than package stores, like grocery and/or convenience stores.
ABOUT DIRECT to CONSUMER
DTC, a.k.a direct shipment of alcohol, is harmful to Texan communities, consumers and children. DTC threatens public safety and hurts Texas businesses by allowing bad actors to enter the supply and disrupting the checks and balances in the three-tier system.
ABOUT the CASH LAW
The Cash Law requires that products purchased from distributors be paid in cash (checks or electronic transfer funds, no credit) before or at the time of delivery.
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• Ensures positive cash flow
• Ensures Texas receives tax dollars
• Protects crafts and small brewers